2021 - Family is the real gold

Alessi Domenico 2021 brand campaign - called Family is the Real Gold - continues the story started in 2020, by strengthening what guides our choices and steers our lives: family.
Building a future together means committing every day to educating new generations about love, trust, respect and the importance of every family member, with their peculiarities and identity. 
The obstacles that life puts on our ways can be tackled, and its surprises welcomed, by holding our hands, walking in the same direction, and looking at the future together.  
With their jewels, Alessi Domenico wants to celebrate life's precious moments, by creating relationships, communicating and giving emotions.