Identity
When history meets the future, embracing the past across generations.
First Generation: Between Genius and Dream
A story born from a dream and the courage to turn it into reality, overcoming every obstacle. A passion with deep roots. In a land shining with history, art, imagination, and a predisposition for adventure, exploration, trade, or industry, Domenico Alessi founded his goldsmith workshop. He believes in his hands and dreams big. Beyond every difficulty and overcoming all adverse conditions—the country's challenging post-war situation, the scarcity of transportation and raw materials, the precarious logistics. Domenico never gives up, dreams big, and builds a future that transcends all adversity.
Second Generation: The Legacy becomes a Mission
Domenico passed away prematurely, but he was able to transfer his values and his dedication to a vision to his son Giovanni. A winning and rewarded choice: the workshop had already become a company, employing many collaborators and engaging with international markets. The new facility opens, a treasure chest of the best sector technology of the time, ready to satisfy an already rich clientele. The factory is the seal of this acquired treasure and the starting ribbon for new destinations.
Third Generation: From Company to Industry
New challenges, new competitors—the demand is becoming broader and more demanding worldwide, and at the same time, the company's interests and horizons are expanding.
For Giovanni, it is time to be supported at the helm by his wife, Bruna, and his children: Paolo, Patrizia, Nico, Roberto, and Mauro.
Each family member carries within their DNA an awareness of this sector and, in their heart, the dream rooted in the past.
A magical decade, in which the cohesion of a great family and the enthusiasm of entrepreneurs and collaborators for a shared industrial project take flight. At the beginning of the 1990s, a new facility was inaugurated—ten thousand square meters housing the most advanced resources and solutions available in the goldsmith sector.
Giovanni’s dream has become a magnificent reality.
Fourth Generation: Timeless Emotions
With the fourth generation, the company looks to the future, to a world in constant evolution, to an era of great change. Filippo, Alice, and Tobia, guided by their father Paolo, face the great challenge of opening up more and more to the world, achieving increasingly significant results. Reorganization, greater attention to the quality of life and work of collaborators, green initiatives, and product research in terms of design and cost. These are the new chapters of a precious story being written with pride and success, day by day. The transition from industry to group has now been completed, and the vision of an international brand is a reality. With the opening of a new international office, Alessi Domenico Caribe in San Isidro, Dominican Republic, and the creation of Alessi Domenico Finance, the internal financial company supporting the group's activities, the company is preparing to face new challenges, always guaranteeing excellent quality service. But that’s not all. With its entry into the B2C world through a proprietary e-commerce platform and the launch of new collections of jewelry and fine jewelry, the fourth generation takes the brand to new and extraordinary horizons, confirming its role as a leader in the international landscape of Made in Italy. Every step, every evolution is a timeless emotion, celebrating a tradition of excellence while looking to the future with eyes full of dreams to realize.