Brand Campaigns

2020 - Family is the real gold

It's family journey, and above all a story of trust handover from one generation to the next

While the world has been busy tracking economic and epidemiological developments around the globe due to the COVID-19 impact, ALESSI DOMENICO 2020 new campaign focus has been around going back to fundamentals and the basic component of society: Family!

With new habits and measures invading the world as we knew it, ALESSI DOMENICO hopeful message is centered around the main humanity anchor element, the compass that guides us and holds us strong in days of adversity, the core reason to aspire for a better future: Family.