2023 - Italian Essence – Classic Line

The representation of the Italian essence.
The value of Italian culture is universally recognized and representing it becomes a real mission.
It is therefore time to celebrate the art and beauty of our country.
The Italian Essence campaign is set in a theatre, the guardian of centuries of excellence. Here a woman enters the theatre: she is an opera singer. The scenes tell of her arrival and the discovery of the location up to the performance. It is an encounter that becomes an intimate moment, an inner search that is concretized in the realization of a dream. Only the chains of the Classic Line could accompany in this journey. The result of years of care and attention to detail and research in the choices of style.